Positive Community Norms

We will use a POSITIVE COMMUNITY NORMS (PCN) messaging campaign which is a prevention strategy based on a social norms theory. The messaging will focus on correcting various misperceptions about the behaviors and attitudes of youth and adults regarding underage drinking.

PCN researchers have found that misperceptions held by our kids and by our communities actually lead to more negative behavior. If we think "everyone is doing it" we are more likely to do it because we want to be like everyone else. That's why our PCN campaign is so important! It lets our kids know that by NOT drinking alcohol, they ARE like MOST of their friends!